Potent stems from the word Potential, which is something that co-founders Kyle Macbeth and Diana Hentschel saw an abundance of in each other from the day they first met at Electric Forest Music Festival. With a fast blossoming friendship, the pair found themselves surrounded by a group of people who played the roles of talented musicians, visual artists, aspiring healers and yoga teachers, photographers, videographers, writers, and overall creators. Kyle and Diana sought to establish a platform that provided opportunities for creation and collaboration. The idea was that they could reinvest heavily into their art community by producing high quality events that resonate on a deeper and more memorable level with the performing artists and attendees. Potent took off initially as an event production company, and grew quickly in to an artist management collective, now representing a talented roster of musical acts that spans across several genres of music. Potent Productions plans to continue to grow as an artist representing agency, event production and media platform, and promises to stay true to their roots of collaboration based projects by pouring passion and love in to everything they do.