Our Story

Potent stems from the word “potential”, which is something that the co-founders of Potent Productions, Kyle Macbeth and Diana Hentschel challenged each other to seek out – to “Know Your POTENT(ial)”.

Identifying their shared passion for live music & art, the two felt inspired to establish a platform that provided opportunities for creation and collaboration within their art community. They set their intention to produce high quality events that would resonate on a deeper and more memorable level with both the attendees and the performing artists. 

Potent Productions initially took off as an events, marketing and apparel platform and grew quickly into an artist booking & management agency as well. The company now proudly represents a talented artist roster that pushes boundaries within the ever evolving electronic music world, and continues to host unique events nationwide.

Potent Productions show no signs of slowing down and promises to continue to grow and evolve all aspects of the company while staying true to their roots and pouring passion and love into everything that they do.