Our Story


Potent stems from the word “potential”, which is something that the co-founders of Potent Productions, Diana Hentschel & Kyle Macbeth challenged each other to seek out – to “Know Your Potent(ial)”. Identifying their shared passion for live music & art, the two felt inspired to establish a platform that provided opportunities for creation and collaboration within their art community. They set their intention to produce high quality events that would resonate on a deeper and more memorable level with both the attendees and the performing artists. 

Potent Productions initially took off as an event production and marketing platform and grew quickly into an artist booking & management agency as well. The company now proudly represents a talented roster of artists that push boundaries within the ever evolving electronic music world, and continues to produce and host unique events nationwide.

If you’re looking to level up your next event with a world class production team or book one of our incredible artists, we would love to hear from you! Reach out to thepotentproject@gmail.com for more info.